Actually we sub all titles in their entirety before even announcing the title. Then, we consult different experts -- a feng shui expert, an astrologer, and our pig as to which days are chosen under heaven as being favorable for releases and which days aren't. The feng shui expert and the astrologer are technically advisors, it is ultimately up the pig when things are released.
Lately, heaven itself has been strange... Sometimes there are long periods of unfavorable days, or favorable days; we do not pretend to understand the favor of heaven in recent times. We just follow the advice of those who can read the signs -- ensuring our releases are well-liked and received by the community. Our ancestors have been doing this for thousands of years, such is the holy way, also known as the 'way of kings'.